Engineering adverts reimagined

web_adverts_istock-1072035598

Openreach is radically changing the language it uses in its recruitment adverts after new research from Exeter University revealed that hidden bias deters more than half of female applicants. It also reinforces commonly held beliefs; for example, a quarter of women (24%) still feel certain careers are better suited to men than women, with 80% discounting engineering.

However, the research showed that when job seekers were presented with a gender-inclusive advert (for an entry-level engineering role), women’s interest in the role increased by more than 200%, with 60% stating this was because of the way it was written. Despite four in five women admitting they wouldn’t consider working in engineering, more than half (56%) were interested in the engineering job role once it had been reimagined.

Image credit | iStock

Jobs

Permanent

Asbestos Surveyor/Analyst

Job Title: Asbestos Surveyor / Analyst Location: Stafford, West MidlandsSalary / Benefits 22k - 35k ...

Permanent

Quantity Surveyor

Job Title: Quantity SurveyorLocation: DewsburySalary: Up to 50,000 depending on experienceJob Type: ...

Permanent

Junior Quantity Surveyor

Job Title: Junior Quantity Surveyor Job Type: Permanent Location: Loughborough Salary: 30,000 - 40,0...

Permanent

Quantity Surveyor

Quantity Surveyor - LondonQuantity Surveyor - a Top Tier 1 Construction Contractor is searching for ...