How diverse is AI?

AI is increasingly being used as a recruitment tool, but RRC International asks if its inherent bias is deterring women from health and safety careers.

AI is finding its place in everyday use. In this capacity, it is being employed in both job recruitment processes and careers information searches. Images of health and safety professionals generated by AI however, are exclusively white, male and around middle age. This is despite the wealth of job opportunities health and safety offers to women. AI image generators use machine learning to generate new images based on massive databases of existing images often sourced from the internet.

When prompted to generate images of health and safety professionals, the results were distinctly lacking in diversity. This suggests a serious bias in how health and safety professionals are represented online. In contrast, when prompted to generate images of other professions such as HR and marketing professionals, AI consistently represents them as women.

If left unchecked, such stereotyping could deter women from health and safety careers and will worsen the already severe shortage of health and safety professionals in the UK. On top of the skills shortage, UK health and safety is also suffering from a lack of diversity, with only 21% of health and safety professionals in the UK being women, according to the British Safety Council.

Future-proofing the profession

Things are slowly changing – at Leeds Beckett University, for example, there is a 60/40 split of women to men studying health and safety at postgraduate level – but the level of progress is slow.

Vicky Campbell, Director of Compliance at RRC International, says: “AI output is only as good as the human input it is fed, so it’s like a mirror. Health and safety is often perceived as being pale, male and stale.

“These AI-generated images substantiate that and potentially give us some insight as to why; it’s clear that the industry is representing these roles in such a manner for the AI to fail to generate a single image of a woman, a young person or a person of colour. This output is reflecting a tired and enduring stereotype back at us.

“Diversity of experience is critical to a well-rounded health and safety provision. An immediate issue that springs to mind with a lack of women in health and safety is the fact that women’s health needs are very different to men’s; if we want to better understand and provide for those differences, we need more women in these roles.

“Ultimately, if we want to encourage diversity in health and safety, we need to show it and celebrate it.”

See more at rrc.co.uk

Image credit | Shutterstock